8 Reasons Why Authenticity is Vital for Bloggers

When people read a blog, they want to know that they are connecting with a real person. By showing your heart and being genuine, you open up a space where others can relate. I have a question for you.

How much do other's opinions affect your understanding of ‘who you are’ or ‘where you should be’ in life?

Usually the answer is: more than we can imagine.

I know this to be true because I used to struggle with it. Throughout high school and my first year of college, I just simply wanted to fit in with the crowd. 'Who I was' was usually an image of what was popular at the time. But it never felt right; it never felt like, me. I always felt like something was missing.

Over the course of the last year, I discovered a lot about who I am and what type of person I'd like to grow and become. It was the death of a girl I never knew that caused me to re-evaluate how I was living my life. She inspired me spread happiness wherever I go and live life to the fullest.

I want to be open, honest, and real; genuine. I want to be who I am, not someone I have to pretend to be for the approval of others. I desire a life of authenticity, simplicity, love, and grace.

I have also learned that the same applies to blogging. When people read a blog, they want to know that they are connecting with a real person. By showing your heart and being genuine, you open up a space where others can relate.

But there's something you need to know.

Being authentic isn’t always easy. In fact, it can be downright difficult. We are often swayed by the desire for others’ approval or to fit in. Vulnerability can be scary and uncomfortable, especially if we've been conditioned to only show the beautiful bits of our lives.

But it's worth it.

When we come across as being genuine, we're giving others the freedom and courage to be genuine also.

And although being authentic is important for every aspect of life, today I want to specifically share with you 8 reasons why authenticity is important for bloggers.

When people read a blog, they want to know that they are connecting with a real person. By showing your heart and being genuine, you open up a space where others can relate.

8 Reasons Why Authenticity is Vital for Bloggers

It Produces Consistency and a Clear Purpose

When a blogger determines to be authentic in their writing, all of their articles reflect the true heart of the blogger.

It Encourages Personal Growth

The more you live an authentic life, the more it's reflected to the words on your blog. By opening your heart and allowing yourself to be vulnerable, you're exposing yourself to new thoughts and ideas that cultivate self-growth.

It Provides a Safe Place

Readers love to know they can trust any site they are following. By preparing every post with the intention of being authentic, you'll win your readers hearts and support and show them that your blog is a place where they can be open and real as well.

Being You is What Sets You Apart from Everyone Else

The world is a big place, including the blogging one. Sometimes you might wonder how it's possible to stand out in a crowd of thousands of bloggers who seem to share the same content as you. It's simple really. By being YOU and sharing YOUR story. No one else can copy that. You have something unique to share with the world.

We Crave the Truth

This is a big one. Authenticity is something that society is lacking, but truly craving. We are constantly being lied to and being taken advantage of. By being authentic, you're satisfying your readers need for truth.

It Establishes Trust

By being honest, you're also building trust with your readers. Blogging friendships are some of the best, but they rely on the exchange of trustworthiness to know the person they believe they're friends with online is the same type of person in real life.

You Become Relatable 

Nobody's life is perfect, but sometimes we may want to appear that way online. Becoming vulnerable is what allows us to truly connect with others, because we can say, "Hey, I've been there before."

It Inspires Others

This may be my favorite reason of all! :) Your actions, your honesty, and your transparency will give your readers the courage to embrace true authenticity in their life as well, because they have seen it exemplified, through you!


If we aren't authentic and express who we are, we will never be able to create the life that we truly want. And we can’t create a life that’s truly fulfilling to us if we're not true to ourselves and to others.

Does being authentic in blogging reap benefits for you? How do you live your life authentically?

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