If you have a blog or a website, you're probably well aware that SEO (search engine optimization) is important for gaining traffic and ranking higher in Google searches. Many bloggers have shared tips for great SEO. Some of my favorites that I recommend reading are 10 Ways to Boost SEO for Bloggers by Gina and Simple SEO by Nora. They both provide great tips for those who want to increase their SEO but aren't sure how.
One thing I've learned about SEO is the importance of the keyword you set for your post. So today I'm showing you how I use the Google Adwords Keyword Planner to increase SEO for my blog. And guess what? It's easy! :)
A keyword rich post is more likely to show up in higher ranks of Google, especially if it's specific. But if you're anything like me, coming up with the perfect keyword is a struggle sometimes. Google's keyword planner takes away the fuss of trying making up a keyword for your post. Ready to get started? :)
Log in or Sign up.
If you already have an Adwords account (a.k.a you host Google Ads on your site), just log in using your Adword credentials. Otherwise, go ahead and sign up (it's free).
Follow the prompts until you reach "Your First Campaign"
Don't worry about the "Billing" section that comes right after. You aren't setting up an ad on Google, so you won't pay a thing. Rather, you're just here for the keyword planner. Once you're done using the keyword planner, go ahead and exit. No need to go on to the billing step (unless you're a business and want to pay for ad space on Google).
Navigate to Choose a Target Audience > Keywords. Click on Select Your Keywords.
Type in a few different keywords that are relevant to your post. The number that appears is the search popularity of that combination of keywords. While a bigger number means more searches, it also means that there's more competition. Select your keywords carefully.
Hover over the right of the green bar and click More Like This. More keyword suggestions will appear! You can keep doing this to get an idea on what's being searched frequently.
And that's it! Told you it was easy :)
I hope this helps you when deciding on keywords for your posts. If you have any questions or comments, I'd love to hear them below!
Have you ever used Google's Keyword Planner?