One of the biggest lessons I've learned in the short amount of time I've been blogging has been the importance of focus. I've learned that you need to focus on the task at hand, because time is valuable. I've learned that you must plan and think ahead if you want to stay ahead. And I've learned that you can't blog about everything if you want your blog to be successful. You need a focus; a purpose; a mission.
[Tweet "Your mission statement is what sets you apart from other blogs. via @britthouchins"]
I wrote about my goals for the blog this year, and when I took a step back and looked at the big picture, I realized that the only way I'm going to accomplish all of them is if everything I do is driven by a sole purpose.
I want that purpose to be evident to you, my readers. I want to be able to steer the direction of my blog instead of letting it steer me. Having a blog mission statement enables me to have a constant reminder of what my purpose is.
You should have one too! Writing a mission statement isn't hard at all! In fact, it's a lot of fun! :) Here are a few tips to get you started:
What is a mission statement?
A mission statement is a short one to three sentences that declares the purpose of a business/organization and defines the reason for its existence. The mission statement sets the tone of the company and outlines concrete goals. So ideally, these few sentences should sum up everything, from your brand and blog to your goals and purpose. It should be both descriptive and concise, yet resonate with your readers. Overall, the statement should be one that inspires community and ongoing commitment.
Why do I need a mission statement for my blog?
Whether you've been blogging for years, a month, a day, or are still in the dreaming process, having a mission statement will be a huge help in moving your blog forward. Not only will it help you stay focused, but it will be a constant reminder on why you blog (when those doubts set in), and what your intentions are for your space on the internet. For example, when opportunities arise, you can check to see if they line up with your mission statement before agreeing or declining. And as your brand and business grow, don't be afraid to make changes to your mission statement! In fact, it's encouraged :)
How do I write one?
Your mission statement is what sets you apart from other blogs. Ideally, it should show the practical ways in which you will accomplish your overall vision. Here are a few suggestions to help you write your own:
- Answer these questions:
- Why do you blog?
- Who is your ideal audience?
- What do you provide/want to provide your audience? Resources? Advice? Tips? Support?
- Where do you want your blog to be in five years?
- How are you going to get there?
- If you could share with your readers only one thing, what would it be?
- How will you practically accomplish your vision day-to-day?
- What does your blog offer that’s different from everyone else?
Don't skip that last question, as it's the most defining thing for your blog and mission statement. A successful blog is unique and offers value to it's readers by not being a copy of someone else.
- Once you've answered those questions, look for any repeating patterns in your wording. What sticks out? Use those words as a starting point for drafting your mission statement.
- Revise and Refine
- Write your mission statement over the span of a few days. You can write up a draft, then come back to it with a fresh mind. Make adjustments and refine it until you like it!
And while we're at it, here's the mission statement for The Kardia (please don't copy. Everyone's mission statement is different and unique).
To inspire and encourage young women to utilize the unique talents the Lord has given them to make their mark on the world. As a community of dream seekers, The Kardia aspires to support these women in their creative endeavors, personal relationships, business ventures, and all areas of life.
Do you have a blog mission statement? Let me know in the comments!