Owning your own blog is a great feeling. You get to do something you love while being an influence in other's lives and can even make some money doing so. But have you ever taken the time to make sure your blog is legal?
But first, here are a few things you should take note of:
- Use a separate page, not a blog post, for each policy. Having them on separate pages will increase your site's SEO.
- Link to each of the policies somewhere on your home page. I have mine linked in my shortened disclosure policy in the sidebar, but some people like having it linked in the footer area.
- You should still have both a full Disclosure Policy and a shortened one. The longer one should be on a separate page and go into more detail while the shorter one is for posting on your homepage (the short one can be more informal sounding too).
- Update your policies at least once a year to keep them current. Usually there should be a sentence at the beginning or end of each policy saying something along the lines of "This document was last updated on December 28, 2014."
- I am not a licensed attorney, nor should you take the information in this post as full legal advice. The policy generators may not fully cover all legal requirements, but they are a good start :)
Most bloggers have some sort of disclosure on their site, which is super important! If you monetize your site in any way, whether it be through sponsors, affiliate links, or Google Ads, you need to have a disclosure according to the Federal Communications Commissions. I used this Disclosure Policy generator to write mine.
Terms of Service
Google Analytics Display Advertising
Our Site’s use of the Google Analytics cookie and the DoubleClick cookie allows us to enable features in Google Analytics that aren’t available through standard implementations. Display features include:
- Remarketing with Google Analytics
- Google Display Network Impression Reporting
- DoubleClick Platform integrations
- Google Analytics Demographics and Interest Reporting
You can learn more about the use of the Google Analytics cookie and the DoubleClick cookie by visiting the Google Analytics Cookie Usage on Websites page. You may also opt out of the use of these cookies through your Ads Settings, Ad Settings for mobile apps, through the Google Analytics Opt-out Browser Add-on, or any other available means.
I hope you learned a little more about how to make your blog/website is legal today! I urge you to take the 30 minutes or so to set everything up and make sure you're protected.